| Translated title of the contribution | A Framework for Conceptualizing Purchase Emotions |
|---|---|
| Original language | German |
| Title of host publication | Proceedings of the FH Science Day 2006, Vol. 2 |
| Publisher | Shaker Verlag |
| Pages | 3-21 |
| Publication status | Published - 2006 |
A Framework for Conceptualizing Purchase Emotions
Jörg Kraigher-Krainer
Research output: Chapter in Book/Report/Conference proceedings › Chapter