PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers

Auinger, Andreas (PI)
Stüger, Anita (CoI)
Obermayr, Michaela (CoI)
Zimmermann, Robert (CoI)

DBx - Digital Business Institute

12 Conference contribution
5 Article
2 Conference article
1 Review article

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2021
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda
Hermes, A. & Riedl, R., 3 Dec 2021, In: Journal of Theoretical and Applied Electronic Commerce Research. 16, 7, p. 3299-3320 22 p.
Research output: Contribution to journal › Review article › peer-review

Open Access
16 Citations (Scopus)