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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, Andreas
(PI)
Stüger, Anita
(CoI)
Obermayr, Michaela
(CoI)
Zimmermann, Robert
(CoI)
DBx - Digital Business Institute
Overview
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Research output
(20)
Prizes
(1)
Activities
(2)
Research output
Research output per year
2019
2021
2022
2023
12
Conference contribution
5
Article
2
Conference article
1
Review article
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Conference article
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2021
Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey
Zimmermann, R.
,
Weitzl, W.
&
Auinger, A.
,
2021
,
In:
Procedia Computer Science.
196
,
p. 52-60
9 p.
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Open Access
Retailers
100%
Customer Journey
100%
Omnichannel
100%
Decision-Making
100%
Sales
100%
6
Citations (Scopus)
Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study
Zimmermann, R.
&
Auinger, A.
,
23 Feb 2021
,
In:
Procedia Computer Science.
181
,
p. 157-165
9 p.
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Open Access
3
Citations (Scopus)