The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Research projects within PERFORM focus on creating a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives: (i) develop sustainable business models for the Digital Retail sector, (ii) increase the customer experience along the customer journey, (iii) investigate the use of emerging technologies to build innovative Digital Retail services and (iv) develop a comprehensive knowledge base on Digital Retail operations and analytics.
Mora, D., Zimmermann, R., Cirqueira, D., Bezbradica, M., Helfert, M., Auinger, A. & Werth, D., 5 Nov 2020, Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications.1 ed.Vol. 4. p. 309318 p. (Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications).
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review