LOG-REDUCE - LOG-Responsible Safe Mobility for Traffic Reduction

Many women feel unsafe when waiting at Park & Ride stations, carpooling with strangers, or using public transport at night. According to studies, three out of five women perceive the route between their home and the station as particularly unsafe (Loukaitou-Sideris, 2009). This insecurity makes sustainable mobility options, such as carpooling, less attractive.

The REDUCE project (REliable Safe Mobility for Women and Traffic ReDUCtion through RidE Sharing) explores ways to address these subjective safety concerns in ridesharing.

The project's goal is to create a strong sense of security, particularly for women, within a ridesharing community and for intermodal journeys involving pick-up points and public transport/P&R transfer stations. By doing so, the project aims to promote ridesharing and reduce traffic. Additionally, it helps mitigate mobility-related supply issues, especially in rural areas. In this context, ridesharing can be considered a key solution.

The REDUCE project goes far beyond the current state of the art with its social and technical innovations, particularly related to transfer stations. It aims to address the specific safety needs of women by integrating the following aspects:
• Innovative technologies, such as the classification of transfer stations
• The organization of decision-relevant aspects, such as the planning of return trips
• The display of profile information relevant to women (enhanced driver rating – "DOMINO Safe Driver")
• The possibility of additional Know Your Customer (KYC) processes based on identity verification solutions, such as integration with ID Austria as a security tool
• The optimization of communication flows and information presentation
• Participatory approaches in the development of a carpooling app to ensure high acceptance

The expected outcome of REDUCE is a reduction in traffic by increasing female ridesharing participation. To achieve this, women are actively involved in the entire research process, transfer stations are classified and modified according to safety criteria, the DOMINO app is improved, and targeted communication measures are implemented.

Sustainable economic exploitation is ensured through the operators of the DOMINO app and the advisory activities of all project partners, while project results and findings are disseminated nationally and internationally (Mitfahrverband).

The REDUCE consortium covers all essential roles required for successful project implementation and consists of: FH OÖ (Logistikum) – project lead, Fluidtime, POINT&, and Irene Fuchs; subcontractors: Stefanie Pichler (gender-specific design), David Knapp (transport planning), and Mathias Ganspöck (architecture). LOI partners: ASFINAG, Business Upper Austria, goFlux Mobility GmbH, Land NÖ, Land OÖ, Mitfahrverband, Monika Scherfer, ÖAMTC OÖ, and RMOÖ.