Project Details
Description
When purchasing products, customers are increasingly using more touch points. The project kNOw-LINE examines how this customer behaviour over multiple channels and devices can be captured and analysed.
Short title | kNOw LINE |
---|---|
Status | Finished |
Effective start/end date | 01.09.2015 → 31.08.2016 |
Funding agency
- ICT of the Future
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