kNOw LINE - Understanding the Customer Journey for No-Line Commerce

Project Details

Description

When purchasing products, customers are increasingly using more touch points. The project kNOw-LINE examines how this customer behaviour over multiple channels and devices can be captured and analysed.
Short titlekNOw LINE
StatusFinished
Effective start/end date01.09.201531.08.2016

Funding agency

  • ICT of the Future

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