JRC DDBMI - Josef Ressel Centre for Data-Driven Business Model Innovation

The proposed Josef Ressel Centre (JRC) addresses data-driven business model innovation (BMI). The term data-driven refers to the aspects of data-driven value creation, value delivery, and value capture and to data-driven innovation processes for business modelling. The centre focuses on incumbent (well-established) manufacturing companies and on business model innovation in terms of reconfiguration and transition from the current business model to a novel data-driven one. The main objectives of the centre are to support incumbent manufacturers in recognising the necessity and urgency of business model innovation, ensuring the establishment of a sustainable (referring to the three objective levels: economic, environmental, and social) business model, reconfiguring their existing business models by utilising data, performing the transition from the old to the new business model, and using data-driven tools and process models for business model innovation efficiently and effectively.

The JRC DDBMI develops and improves data-driven approaches (e.g., frameworks, process models, methods, and tools) for business model innovation and provides these approaches for the partner companies. These newly developed approaches will be implemented or applied in several pilot projects by the partner companies. The JRC DDBMI evaluates the pilot projects, particularly the applied newly developed data-driven approaches, to further improve the approaches. The newly developed methods and tools for business model innovation will utilise data analytic methods such as data mining, process mining, and machine learning.