Project Details
Description
Digital retailers possess a variety of brand-owned touchpoints through which they interact with their customers. To better understand these, the "HartPoints" research project aims to identify all of Hartlauer's brand-owned touchpoints and evaluate their impact on revenue. The general goal of the research is to gain a deeper understanding of the significance of individual touchpoints for retail revenue and, based on this, to develop targeted marketing measures to increase the conversion rate.
| Short title | HartPoints |
|---|---|
| Status | Active |
| Effective start/end date | 14.11.2024 → 31.07.2025 |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
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