AI Fotostudie FFG - AI Fotostudio

This research project, a collaboration between the University of Applied Sciences Upper Austria and PreMedia GmbH (Wels), aims to develop an AI-based solution for the automated creation of high-quality, contextualized product visualizations (“milieu images”). Current state-of-the-art approaches rely on costly photo shoots or resource-intensive CGI workflows, which are often inaccessible to small and medium-sized enterprises.
The project investigates methods for seamlessly and accurately integrating product images—both AI-generated and company-provided—into any given scene without manual post-processing. This approach is expected to significantly reduce costs, time requirements, and CO₂ emissions while democratizing access to professional marketing visualizations.