Research output per year
Research output per year
- 1 - 50 out of 53 results
Search results
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2024
Effects of companies’ (il-)legitime webcare requests on consumers’ intention to revise negative reviews
Siret, I., Sabadie, W. & Weitzl, W. J., 2024, Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Einwiller, S. & Wahl, I. (eds.). Vienna, p. 146-148Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
Fatigue and Stress Levels in Digital Collaboration: A Pilot Study with Video Conferencing and the Metaverse
Stangl, F. J., Riedl, R., Weitzl, W. J. & Martin, S., 26 Jul 2024, Information Systems and Neuroscience - NeuroIS Retreat 2023. Davis, F. D., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. B. & Müller-Putz, G. R. (eds.). Cham: Springer, p. 89-103 15 p. (Lecture Notes in Information Systems and Organisation; vol. 68).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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How leaders can stimulate customer complaint forwarding by professionally developing and empowering employees
Hartl, Z., Hutzinger, C., Crisafulli, B., Singh, J. & Weitzl, W. J., 2024, Proceedings of the 2024 EMAC Annual Conference. European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth
Weitzl, W. J., Hutzinger, C. & Petz, G., 2024, Proceedings of the 2024 AMA Winter Academic Conference. St. Pete Beach, FL: American Marketing Association, p. 1050-1053Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2023
Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents
Weitzl, W. J., Hutzinger, C. & Zimmermann, R., 2023, Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, p. 17 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Eliciting Customer Remorse with Proactive Service Recoveries For Reducing Negative Word-of-Mouth
Weitzl, W. J., Hutzinger, C. & Martin, S., 2023, Proceedings of the 2023 EMAC Annual Conference. Odense: European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Online complainants' skepticism towards webcare promises: A cross-cultural study
Weitzl, W. J. & Sengupta, S., 2023, Proceedings of the 2023 AMA Summer Academic Conference: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. Saint Clair, J., Kumar, A. & Liu, L. (eds.). San Francisco: American Marketing Association, Vol. 34. p. 1213-1216 3 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth
Weitzl, W. J., Hutzinger, C., Fleck, M. & Good, F., 2023, Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress. Canterbury: Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Reducing Negative Word-of-Mouth through Company Response Strategies
Siret, I., Sabadie, W. & Weitzl, W. J., 2023, Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress. Canterbury: Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross-Cultural Perspective
Sengupta, S. & Weitzl, W. J., 2023, Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress. Canterbury: Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Impact of Social Closeness and Complaint-Reaction-Time on Word-of-Mouth
Hartl, Z., Hutzinger, C. & Weitzl, W. J., 2023, Proceedings of the 2023 EMAC Annual Conference. European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Power of Words: Investigating the Effects of Webcare Framing on Online Complaint Bystanders
Weitzl, W. J., Hutzinger, C., Wagner, U. & Zimmermann, R., 2023, Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, p. 17 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Reactions of Online Service Recovery Bystanders to Different Forms of Webcare Framing: The Role of Consumer Empathy
Weitzl, W. J., Hutzinger, C., Wagner, U. & Zimmermann, R., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. F. , K. (ed.). Birmingham: Academy of Marketing, p. 123-124 129 – OResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Transforming Online Complaints into Positive Word-of-Mouth with Webcare
Siret, I., Sabadie, W. & Weitzl, W. J., 2023, Proceedings of the 2023 EMAC Annual Conference. Odense: European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Webcare Framing: How Small Changes Make a Significant Difference in Bystanders’ Minds
Weitzl, W. J., Hutzinger, C., Wagner, U. & Zimmermann, R., 2023, Proceedings of the 2023 EMAC Regional Conference. Athens: European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand
Weitzl, W. J. & Hutzinger, C., 2023, Proceedings of the 2023 AMA Winter Academic Conference: Marketing During Times of Change. Umashankar, N. & Lisjak, M. (eds.). Nashville, TN: American Marketing Association, Vol. 34. p. 599 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2022
An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries
Weitzl, W. J., Zniva, R., Petz, G. & Pichler, C., 2022, Proceedings of the 2021 Academy of Marketing Science (AMS) Annual Conference. New York: SpringerResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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A question of perspective: Attribute and goal framing of webcare responses
Weitzl, W. J., Wagner, U. & Pichler, C., 2022, Proceedings of the 7th French-Austrian-German Workshop on Consumer Behavior: Crises, pandemics, life-changing events, new technologies - consumer behavior research in a changing world. Gröppel-Klein, A. (ed.). Saarbrücken, p. 14-15 2 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Framing Effects Among Complaint Bystanders: Small Changes of Words Big Changes of Attitude
Weitzl, W. J., Wagner, U. & Pichler, C., 2022, Proceedings of the 26th International Conference on Corporate and Marketing Communications. Papasolomou, I. & Melanthiou, Y. (eds.). Nicosia, p. 185-190 5 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Influencer Authenticity – Conceptualization, Nature and Nomological Role
Lindmoser, C., Weitzl, W. J. & Zniva, R., 2022, Advances in Digital Marketing and eCommerce - Third International Conference, 2022: Third International Conference, 2022. Martínez-López , F. J. & Martinez , L. F. (eds.). Cham, Switzerland: Springer, p. 140-148 9 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
4 Citations (Scopus) -
Shame is a Brand-Eating Emotion: Negative Effects of Consumer-Brand Identification in the Aftermaths of Brand Failures
Weitzl, W. J. & Hutzinger, C., 2022, Proceedings of the 2022 EMAC Annual Conference. Budapest: European Marketing Academy, A2022-106522Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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When others signal what to expect: Cultural biases in online complaining
Sengupta, S., Weitzl, W. J. & Linzmajer, M., 2022, Proceedings of the 2022 AMA Summer Academic Conference. Flynn, A., Mehta, R. & Satornino, C. (eds.). Chicago, IL: American Marketing Association, Vol. 33. p. 36-39Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2021
Betrayed by reviewers: Positive consumer responses to unfair negative word-of-mouth
Hutzinger, C., Weitzl, W. J. & Petz, G., 2021, Proceedings of the 2021 EMAC Annual Conference. Madrid: European Marketing Academy, A2021-93682Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
Brand (un-)attached complainants’ thoughts and feelings during the co-created online recovery process
Weitzl, W. J., Hutzinger, C. & Einwiller, S., 2021, Book of Abstracts of the 2020/21 ABC Regional Conference: Europe, Africa, and Middle East. Vienna, p. 117 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Customer dissatisfaction as an antecedent of online complaints' desires: An ambivalent story
Weitzl, W. J., Einwiller, S. & Hutzinger, C., 2021, Proceedings of the 25th International Conference of Corporate and Marketing Communications. Porcu, L. & del Barrio Garcia, S. (eds.). Granada, p. 215-225Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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I thought we were one? When consumer-brand identification cultivates shame
Weitzl, W. J., Zimmermann, R. & Obermeier, G., 2021, Proceedings of the 2021 EMAC Regional Conference. Warsaw: European Marketing Academy, R2021-104342Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Triggering Word-of-Mouth with Social Closeness and Complaint-Reaction-Time?!
Hutzinger, C. & Weitzl, W. J., 2021, Proceedings of the 2021 ANZMAC Annual Conference. MelbourneResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Two shades of shame: The differentiating role of episodic shame and brand shame following service failures
Weitzl, W. J. & Micesvki , M., 2021, Proceedings of the 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Malter, A., Menzel Baker, S. & Im, S. (eds.). Chicago, IL: American Marketing Association, Vol. 32. p. 557-558 2 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2020
Customer dissatisfaction: Not always a necessity or curse for online complaining
Weitzl, W. J. & Hutzinger, C., 2020, Proceedings of the 2020 EMAC Annual Conference. European Marketing Academy, A2020-63134Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract
Weitzl, W. J., Hutzinger, C. & Einwiller, S., 2020, AMSWMC 2019: Enlightened Marketing in Challenging Times: Proceedings of the Academy of Marketing Science. Springer, p. 81-82 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes
Zniva, R., Weitzl, W. J., Müller, J. & Schneider, A., 2020, Advances in Digital Marketing and eCommerce - 1st International Conference, 2020. Martínez-López, F. J. & D’Alessandro, S. (eds.). Springer, p. 62-69 8 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2019
Consumers’ Perceptions and Reactions to Content Marketing
Einwiller, S., Weitzl, W. J., Stürmer, L. & Laufer, D., 2019, Proceedings of the 2019 ANZMAC Main Conference. Australian and New Zealand Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The dark side of customer-brand relationships: Revenge following customer satisfaction
Weitzl, W. J., Hutzinger, C. & Einwiller, S., 2019, Proceedings of the 48th EMAC Annual Conference. Hamburg: European Marketing Academy, A2019-8309Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Evolution of Online Complainants’ Desires: Understanding Complexity, Transforming the Marketplace
Weitzl, W. J., Hutzinger, C., Einwiller, S. & Grohs, R., 2019, Proceedings of the 2019 Winter Academic Conference. American Marketing Association, p. CFC-10Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2018
Intervening failure attribution perceptions and NWOM with online service recovery actions
Weitzl, W. J. & Einwiller, S., 2018, AMSWMC 2018: Finding New Ways to Engage and Satisfy Global Customers. Academy of Marketing Science, (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations
Weitzl, W. J. & Hutzinger, C., 2018, Proceedings of the 2018 EMAC Annual Conference. European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Susceptibility to social influence: Its effects on online service recovery bystanders
Weitzl, W. J. & Hutzinger, C., 2018, Proceedings of the 2018 Global Marketing Conference (GMC). Global Alliance of Marketing & Management Associations, p. 119-120 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge
Weitzl, W. J., Hutzinger, C., Güntürkün, P. B. & Einwiller, S., 2018, Proceedings of the 10th AMA SERVSIG Conference. American Marketing AssociationResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2017
Investigating online complainants’ reactions to (un-)desired webcare responses
Weitzl, W. J. & Einwiller, S., 2017, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes
Weitzl, W. J. & Einwiller, S., 2017, Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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When Online Service Recovery Actions Backfire
Weitzl, W. J. & Einwiller, S., 2017, Proceedings of the 2017 AMA Winter Academic Conference. American Marketing AssociationResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2016
Creating Brand Performance with Social Media
Weitzl, W. J., Beldad, A., Einwiller, S. & Zniva, R., 2016, Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM
Weitzl, W. J., Zniva, R. & Beldad, A., 2016, Proceedings of the 2016 AMA Winter Academic Conference.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence
Weitzl, W. J., Wolfsteiner, E., Einwiller, S. & Wagner, U., 2016, Proceedings of the 2016 Global Marketing Conference.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Success Factors of Brand Communication on Facebook
Weitzl, W. J., Zniva, R., Einwiller, S. & Beldad, A., 2016, Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Orlando, FL: Academy of Marketing ScienceResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Impact of Social Media Fan Pages on Consumer-Based Brand Equity
Weitzl, W. J., Beldad, A., Einwiller, S. & Zniva, R., 2016, Proceedings of the 2016 AMA Winter Academic Conference. American Marketing Association, p. A-35Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The influence of corporate webcare and brand advocates on online complaint observers
Hutzinger, C., Weitzl, W. J. & Wolfsteiner, E., 2016, Proceedings of the 2016 EMAC Regional Conference. European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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"We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes
Weitzl, W. J., Wolfsteiner, E. & Hutzinger, C., 2016, Proceedings of the 2016 Global Marketing Conference. Hong Kong: Global Alliance of Marketing & Management AssociationsResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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2015
Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography?
Zniva, R., Weiss, D., Weitzl, W. J. & Salzberger, T., 2015, Proceedings of the 2015 ANZMAC Main Conference. Australian and New Zealand Marketing Academy, p. 814-814Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The Influence of Marketers´and Consumer´s Voices in the Era of Social Media
Weitzl, W. J., Zniva, R. & Wagner, U., 2015, Proceedings of the 2015 EMAC Annual Conference. European Marketing Academy, p. 238-238 1 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review