Research output per year
Research output per year
- 17 results
Search results
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2023
Complaint management in digital environments
Einwiller, S. & Weitzl, W. J., 2023, Handbook of Digital Corporate Communication. Luoma-aho, V. & Badham, M. (eds.). 1 ed. Cheltenham, UK: Edward Elgar Publishing Ltd., Vol. 1. p. 193-207Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2022
An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract
Weitzl, W. J., Zniva, R., Petz, G. & Pichler, C., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 3-4 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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Content Marketing – Kommunikationspraxis mit inhärentem Rollen- und Interessenkonflikt?
Seiffert-Brockmann, J., Einwiller, S., Ninova, N. & Weitzl, W. J., 2022, Wert- und Interessenskonflikte in der strategischen Kommunikation: Kommunikationswissenschaftliche Analysen zur Organisationen im Spannungsfeld zwischen Gemeinwohl und Partikularinteressen. Thummes, K., Dudenhausen, A. & Röttger, U. (eds.). Wiesbaden: Springer VS, p. 165-184Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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Love, hate and everything in between: Online complainants’ emotions during service recovery episodes
Weitzl, W. J. & Fleischer, M.-T., 2022, SAGE Handbook of Digital Marketing. Hanlon, A. & Tuten, T. L. (eds.). 1 ed. London: SAGE Publications Ltd, p. 441-463Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2019
Creating Consumer-Based Brand Equity With Social Media Content Marketing
Weitzl, W. J., 2019, Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy.Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions: An Abstract
Weitzl, W. & Einwiller, S., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the Academy of Marketing Science. Rossi, P. & Krey, N. (eds.). Springer, p. 743-743 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
Open Access -
Service failures as triggers of superior brand evaluations
Hutzinger, C. & Weitzl, W. J., May 2019, Reputation and Image Recovery for the Tourism Industry. Goodfellow PublishersResearch output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2018
Consumer engagement in the digital era: Its nature, drivers, and outcomes
Weitzl, W. & Einwiller, S., 9 Feb 2018, The Handbook of Communication Engagement. Wiley, p. 453-473 21 p.Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
12 Citations (Scopus) -
Wirkung eines menschlichen Kommunikationsstils bei Unternehmensreaktionen auf öffentliche Online-Beschwerden
Rünzler, M. & Weitzl, W. J., 2018, Organisationskommunikation im Zeichen der Digitalisierung. Nomos Verlagsgesellschaft mbH und CoResearch output: Chapter in Book/Report/Conference proceedings › Chapter
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2017
An unexpected journey: The influence of social media on consumer decision-making
Weitzl, W. J. & Hutzinger, C., 28 Jul 2017, Contemporary issues in social media marketing. London: Routledge, p. 149-161 13 p.Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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Creating Brand Performance with Social Media: An Abstract
Weitzl, W., Beldad, A., Einwiller, S. & Zniva, R., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 1329 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
Open Access2 Citations (Scopus) -
Success Factors of Brand Communication on Facebook: A Structured Abstract
Weitzl, W., Zniva, R., Einwiller, S. & Beldad, A., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 293-297 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2016
Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework
Weitzl, W. J. & Zniva, R., 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the Academy of Marketing Science. Academy of Marketing Science, p. 755-760 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2013
A note on measuring competition for FMCG markets
Wagner, U. & Weitzl, W. J., 2013, Handel in Theorie und Praxis.Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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Thalia - Das Beste vieler Welten
Weitzl, W. J., 2013, Fallstudien aus der österreichischen Marketingpraxis 6. Wagner, U., Reisinger, H. & Schwand, C. (eds.). Facultas.WUVResearch output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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2010
The in-store antecedents and consequences of perceived shopping value for regularly purchased products
Weitzl, W. & Zniva, R., 2010, European Retail Research. Springer, p. 121-148 28 p.Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
3 Citations (Scopus) -
2009
Doppelmayr/Garaventa - Die Kompetenz am Berg
Weitzl, W. J., 2009, Fallstudien aus der österreichischen Marketingpraxis 5. Reisinger, H., Schwand, C. & Wagner, U. (eds.). Facultas.WUVResearch output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review