Activities

Activities per year 2008 2015 2016 2017 2018 2019 2021 2022 2023

• 56 Oral presentation
• 9 Publication Peer-review
• 5 Membership of network
• 1 Organising a conference, workshop, ...

Activities per year

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• Turning customer critics into brand promoters through implicit and explicit requests in webcare

  Iris Siret (Speaker), William Sabadie (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  15 Jun 2023 → 18 Jun 2023

  Activity: Talk or presentation › Oral presentation

• Making online complainants to revise their criticism: Effects of companies’ implicit and explicit requests

  Iris Siret (Speaker), William Sabadie (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  17 May 2023 → 19 May 2023

  Activity: Talk or presentation › Oral presentation

• Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

  Wolfgang Jonas Weitzl (Speaker)

  9 Feb 2023 → 12 Feb 2023

  Activity: Talk or presentation › Oral presentation

• Verband der Hochschullehrer für Betriebswirtschaft e.V. (External organisation)

  Wolfgang Jonas Weitzl (Member)

  2022 → …

  Activity: Membership › Membership of network

• When others signal what to expect: Cultural biases in online complaining

  Sanchayan Sengupta (Speaker), Wolfgang Jonas Weitzl (Speaker) & Marc Linzmajer (Speaker)

  12 Aug 2022 → 14 Aug 2022

  Activity: Talk or presentation › Oral presentation

• Influencer Authenticity – Conceptualization, Nature and Nomological Role

  Wolfgang Jonas Weitzl (Speaker) & Robert Zniva (Speaker)

  29 Jun 2022 → 30 Jun 2022

  Activity: Talk or presentation › Oral presentation

• A Question of Perspective: Attribute and Goal Framing of Webcare Responses

  Wolfgang Jonas Weitzl (Speaker) & Udo Wagner (Speaker)

  3 Jul 2022 → 6 Jul 2022

  Activity: Talk or presentation › Oral presentation

• Shame is a brand eating emotion: Negative effects of consumer-brand identification in the aftermaths of brand failures

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  24 May 2022 → 27 May 2022

  Activity: Talk or presentation › Oral presentation

• Framing Effects Among Complaint Bystanders:Small Changes of Words – Big Changes of Attitude

  Wolfgang Jonas Weitzl (Speaker)

  20 Apr 2022

  Activity: Talk or presentation › Oral presentation

• Discovering new opportunities: NeuroIS research in the modern consumer context

  Wolfgang Jonas Weitzl (Speaker)

  14 Jun 2022

  Activity: Talk or presentation › Oral presentation

• Journal of Retailing and Consumer Services (Journal)

  Wolfgang Jonas Weitzl (Reviewer)

  2022 → …

  Activity: Publication peer-review and editorial work › Publication Peer-review

• An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries

  Wolfgang Jonas Weitzl (Speaker), Robert Zniva (Speaker), Gerald Petz (Speaker) & Charlotte Pichler (Speaker)

  2 Jun 2021 → 4 Jun 2021

  Activity: Talk or presentation › Oral presentation

• Triggering Word-of-Mouth with Social Closeness and Complaint-Reaction-Time?!

  Clemens Hutzinger (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  29 Nov 2021 → 1 Dec 2021

  Activity: Talk or presentation › Oral presentation

• Customer dissatisfaction as an antecedent of online complainants' desires: An ambivalent story

  Wolfgang Jonas Weitzl (Speaker), Clemens Hutzinger (Speaker) & Sabine Einwiller (Speaker)

  15 Apr 2021

  Activity: Talk or presentation › Oral presentation

• "I thought we were one?" When consumer-brand identification cultivates shame

  Wolfgang Jonas Weitzl (Speaker), Robert Zimmermann (Speaker) & Gabriele Obermeier (Speaker)

  22 Sept 2021 → 24 Sept 2021

  Activity: Talk or presentation › Oral presentation

• Brand (un-)attached complainants' thoughts and feelings during the co-created online recovery process

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  26 Aug 2021 → 28 Aug 2021

  Activity: Talk or presentation › Oral presentation

• Betrayed by reviewers: Positive consumer responses to unfair negative word-of-mouth

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  25 May 2021 → 28 May 2021

  Activity: Talk or presentation › Oral presentation

• The two shades of shame: The differentiating roles of episodic shame and brand shame following service failures

  Wolfgang Jonas Weitzl (Speaker) & Milena Micesvki (Speaker)

  19 Feb 2021 → 21 Feb 2021

  Activity: Talk or presentation › Oral presentation

• Types of Electronic Word-of-Mouth and their Impact on Consumer Attitudes

  Robert Zniva (Speaker), Wolfgang Jonas Weitzl (Speaker), Julian Müller (Speaker) & Andrea Schneider (Speaker)

  25 Jun 2020

  Activity: Talk or presentation › Oral presentation

• International Journal of Research in Marketing (Journal)

  Wolfgang Jonas Weitzl (Reviewer)

  2020 → …

  Activity: Publication peer-review and editorial work › Publication Peer-review

• Consumers’ Perceptions and Reactions to Content Marketing

  Sabine Einwiller (Speaker), Wolfgang Jonas Weitzl (Speaker), Lina Stürmer (Speaker) & Dan Laufer (Speaker)

  2 Dec 2019

  Activity: Talk or presentation › Oral presentation

• The strategic use of joy: Engendering employee engagement through gamification

  Jens Seiffert-Brockmann (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  26 Sept 2019

  Activity: Talk or presentation › Oral presentation

• The dark side of customer-brand relationships: Revenge following customer satisfaction

  Wolfgang Jonas Weitzl (Speaker), Clemens Hutzinger (Speaker) & Sabine Einwiller (Speaker)

  28 May 2019 → 31 May 2019

  Activity: Talk or presentation › Oral presentation

• How can firms stop negative word-of-mouth? A typology of online complainants

  Wolfgang Jonas Weitzl (Speaker), Clemens Hutzinger (Speaker) & Sabine Einwiller (Speaker)

  9 Jul 2019 → 11 Jul 2019

  Activity: Talk or presentation › Oral presentation

• Perceptions of content marketing – An exploratory study

  Sabine Einwiller (Speaker), Wolfgang Jonas Weitzl (Speaker) & Lina Stürmer (Speaker)

  27 Nov 2019 → 29 Nov 2019

  Activity: Talk or presentation › Oral presentation

• The Evolution of Online Complainants’ Desires

  Wolfgang Jonas Weitzl (Speaker), Clemens Hutzinger (Speaker), Sabine Einwiller (Speaker) & Reinhard Grohs (Speaker)

  20 Feb 2019

  Activity: Talk or presentation › Oral presentation

• (Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte

  Wolfgang Jonas Weitzl (Speaker), Jens Seiffert-Brockmann (Speaker) & Sabine Einwiller (Speaker)

  25 Apr 2019

  Activity: Talk or presentation › Oral presentation

• Gamifying Public Relations: A new pathway towards stakeholder engagement

  Jens Seiffert-Brockmann (Speaker), Wolfgang Jonas Weitzl (Speaker) & Ariadne Neureiter (Speaker)

  24 May 2019

  Activity: Talk or presentation › Oral presentation

• When can sponsorship disclosures lead consumers to resist covert persuasion online?

  Wolfgang Jonas Weitzl (Speaker), Sabine Einwiller (Speaker) & Jens Seiffert-Brockmann (Speaker)

  24 May 2018 → 28 May 2018

  Activity: Talk or presentation › Oral presentation

• How (un-)committed customers cope with (non-)economic service failures and online recovery attempts

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  22 Nov 2018 → 23 Nov 2018

  Activity: Talk or presentation › Oral presentation

• Susceptibility to social influence: Its effects on online service recovery bystanders

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  26 Jul 2018 → 29 Jul 2018

  Activity: Talk or presentation › Oral presentation

• The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  3 Sept 2018 → 4 Sept 2018

  Activity: Talk or presentation › Oral presentation

• Effectiveness of Native Advertisement Content

  Sabine Einwiller (Speaker), Wolfgang Jonas Weitzl (Speaker) & Jens Seiffert-Brockmann (Speaker)

  29 Apr 2018

  Activity: Talk or presentation › Oral presentation

• Intervening failure attribution perceptions and NWOM with online service recovery actions

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  27 Jun 2018

  Activity: Talk or presentation › Oral presentation

• When consumer love strikes back: The effects of online complaint handling and relationship strength on customer revenge

  Wolfgang Jonas Weitzl (Speaker), Clemens Hutzinger (Speaker), Pascal B. Güntürkün (Speaker) & Sabine Einwiller (Speaker)

  18 Jun 2018

  Activity: Talk or presentation › Oral presentation

• Internet Research (Journal)

  Wolfgang Jonas Weitzl (Reviewer)

  2018 → …

  Activity: Publication peer-review and editorial work › Publication Peer-review

• Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations

  Wolfgang Jonas Weitzl (Speaker) & Clemens Hutzinger (Speaker)

  30 May 2018

  Activity: Talk or presentation › Oral presentation

• When Online Service Recovery Actions Backfire

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  17 Feb 2017 → 19 Feb 2017

  Activity: Talk or presentation › Oral presentation

• A Cross-Country Analysis of Consumer Online Badmouthing

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  28 May 2017

  Activity: Talk or presentation › Oral presentation

• The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  27 Jun 2017 → 1 Jul 2017

  Activity: Talk or presentation › Oral presentation

• Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  5 May 2017

  Activity: Talk or presentation › Oral presentation

• CSR and trust: A longitudinal analysis of CSR communication in the German press

  Jens Seiffert-Brockmann (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  30 Jun 2017 → 1 Jul 2017

  Activity: Talk or presentation › Oral presentation

• Die Wirkung von Disclaimern und Persuasion Knowledge auf die Rezeption von Native Advertising

  Sabine Einwiller (Speaker), Wolfgang Jonas Weitzl (Speaker) & Jens Seiffert-Brockmann (Speaker)

  24 Nov 2017

  Activity: Talk or presentation › Oral presentation

• Investigating the outcomes of (un-)desired online service recovery actions

  Wolfgang Jonas Weitzl (Speaker) & Sabine Einwiller (Speaker)

  8 Sept 2017

  Activity: Talk or presentation › Oral presentation

• The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers

  Clemens Hutzinger (Speaker), Wolfgang Jonas Weitzl (Speaker) & Elisabeth Wolfsteiner (Speaker)

  15 Sept 2016

  Activity: Talk or presentation › Oral presentation

• hen Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

  Wolfgang Jonas Weitzl (Speaker), Elisabeth Wolfsteiner (Speaker), Sabine Einwiller (Speaker) & Udo Wagner (Speaker)

  27 Oct 2016 → 30 Oct 2016

  Activity: Talk or presentation › Oral presentation

• It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

  Wolfgang Jonas Weitzl (Speaker), Robert Zniva (Speaker) & Ardion Beldad (Speaker)

  26 Feb 2016 → 28 Feb 2016

  Activity: Talk or presentation › Oral presentation

• Effectiveness of Responding to Online Complaints

  Sabine Einwiller (Speaker) & Wolfgang Jonas Weitzl (Speaker)

  7 Apr 2016 → 8 Apr 2016

  Activity: Talk or presentation › Oral presentation

• American Marketing Association (External organisation)

  Wolfgang Jonas Weitzl (Member)

  2016 → …

  Activity: Membership › Membership of network

• Creating Consumer-Based Brand Equity With Brand Communication on Facebook

  Wolfgang Jonas Weitzl (Speaker), Sabine Einwiller (Speaker), Ardion Beldad (Speaker) & Robert Zniva (Speaker)

  26 Feb 2016 → 28 Feb 2016

  Activity: Talk or presentation › Oral presentation