Research output per year
Research output per year
Priv.-Doz. Mag., PhD
Research activity per year
Wolfgang J. Weitzl is professor of digital marketing at the University of Applied Sciences Upper Austria and a private lecturer at the University of Vienna. He is a research fellow at the Department Communication (University of Vienna) and the Department of Marketing (WU Vienna). He studied business administration at the University of Vienna (Austria) from where he also obtained his doctoral degree in management. His research connects relationship management, service marketing, branding as well as social psychology and is guided by a strong empirical focus. Emanating from this background, he aims to address practically relevant and academically important research questions. Wolfgang’s current research interests focus on customer complaining and service recoveries in the digital era with a special emphasis on brand-benevolent and brand-invasive customer engagement. His work has been published in established academic journals, such as the Journal of Business Research and Computers in Human Behavior, and awarded at international academic conferences. The paper entitled “The Evolution of Online Complainants' Desires”, co-authored with Clemens Hutzinger, Sabine Einwiller and Reinhard Grohs, was selected for the Best Paper of Track (Complexity of Firm-Customer Relationship) at Winter AMA Marketing Educators’ Conference 2019.
PhD, Doctoral Studies (PhD) in Management, University of Vienna
1 Nov 2008 → 23 Oct 2014
Award Date: 23 Oct 2014
Master, Master Studies in Business Administration, University of Vienna
1 Mar 2008 → 23 Oct 2008
Award Date: 23 Oct 2008
Bachelor, Bachelor Studies in Business Administration, University of Vienna
1 Oct 2004 → 12 Feb 2008
Award Date: 5 Feb 2008
Private Lecturer, University of Vienna
2020 → …
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Seiffert-Brockmann, J. (Recipient) & Weitzl, W. J. (Recipient), 2016
Prize
Weitzl, W. J. (Recipient), Hutzinger, C. (Recipient), Einwiller, S. (Recipient) & Grohs, R. (Recipient), 2019
Prize
Weitzl, W. J. (Recipient), Hutzinger, C. (Recipient) & Einwiller, S. (Recipient), 2021
Prize
Siret, I. (Speaker), Sabadie, W. (Speaker) & Weitzl, W. J. (Speaker)
Activity: Talk or presentation › Oral presentation
Stangl, F. J. (Speaker), Riedl, R. (Speaker), Weitzl, W. J. (Speaker) & Martin, S. (Speaker)
Activity: Talk or presentation › Oral presentation
Siret, I. (Speaker), Sabadie, W. (Speaker) & Weitzl, W. J. (Speaker)
Activity: Talk or presentation › Oral presentation
Weitzl, W. J. (Speaker), Stangl, F. J. (Speaker), Riedl, R. (Speaker) & Martin, S. (Speaker)
Activity: Talk or presentation › Oral presentation
Weitzl, W. J. (Speaker)
Activity: Talk or presentation › Oral presentation