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Personal profile

Research interests

Wolfgang J. Weitzl is professor of digital marketing at the University of Applied Sciences Upper Austria and a private lecturer at the University of Vienna. He is a research fellow at the Department Communication (University of Vienna) and the Department of Marketing (WU Vienna). He studied business administration at the University of Vienna (Austria) from where he also obtained his doctoral degree in management. His research connects relationship management, service marketing, branding as well as social psychology and is guided by a strong empirical focus. Emanating from this background, he aims to address practically relevant and academically important research questions. Wolfgang’s current research interests focus on customer complaining and service recoveries in the digital era with a special emphasis on brand-benevolent and brand-invasive customer engagement. His work has been published in established academic journals, such as the Journal of Business Research and Computers in Human Behavior, and awarded at international academic conferences. The paper entitled “The Evolution of Online Complainants' Desires”, co-authored with Clemens Hutzinger, Sabine Einwiller and Reinhard Grohs, was selected for the Best Paper of Track (Complexity of Firm-Customer Relationship) at Winter AMA Marketing Educators’ Conference 2019.

Education/Academic qualification

PhD, Doctoral Studies (PhD) in Management, University of Vienna

1 Nov 200823 Oct 2014

Award Date: 23 Oct 2014

Master, Master Studies in Business Administration, University of Vienna

1 Mar 200823 Oct 2008

Award Date: 23 Oct 2008

Bachelor, Bachelor Studies in Business Administration, University of Vienna

1 Oct 200412 Feb 2008

Award Date: 5 Feb 2008

External positions

Private Lecturer, University of Vienna

2020 → …


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