• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20162020

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  • Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach

    Zimmermann, R. & Auinger, A., 2020, Proceedings der Community Tracks zur WI 2020. GITO, p. 291-305

    Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

  • The effect of queuing technology on customer experience in physical retail environments

    Obermeier, G., Zimmermann, R. & Auinger, A., 2020, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. Nah, F. F-H. & Siau, K. (eds.). Springer, p. 141-157 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 12204 LNCS).

    Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

    Open Access
  • Who Wants to Use an Augmented Reality Shopping Assistant Application?

    Mora, D., Zimmermann, R., Cirqueira, D., Bezbradica, M., Helfert, M., Auinger, A. & Werth, D., 5 Nov 2020, CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications. Holzinger, A., Silva, H. P., Helfert, M. & Constantine, L. (eds.). 1 ed. SciTePress, Vol. 4. p. 309-318 10 p. (CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications).

    Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

    Open Access
  • Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

    Zimmermann, R., Auinger, A. & Riedl, R., 2019, HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Nah, F. F-H. & Siau, K. (eds.). Springer, p. 82-98 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11588 LNCS).

    Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

    Open Access
    2 Citations (Scopus)