Projects per year
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Dive into the research topics where Robert Zimmermann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 2 Active
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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A., Stüger, A., Obermayr, M., Wetzlinger, W., Zimmermann, R. & Obermeier, G.
01.01.2018 → 31.12.2021
Project: Research Project
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Smart Factory Lab
Jodlbauer, H., Wild, N. W., Brunner, M., Zenisek, J., Niedermayr, D., Wolfartsberger, J., Kostov, G. Y., Zimmermann, R. & Obermeier, G.
01.01.2016 → 31.12.2022
Project: Research Project
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Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study
Zimmermann, R. & Auinger, A., 23 Feb 2021, In: Procedia Computer Science. 181, p. 157-165 9 p.Research output: Contribution to journal › Conference article › peer-review
Open Access -
Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach
Zimmermann, R. & Auinger, A., 2020, Proceedings der Community Tracks zur WI 2020. GITO, p. 291-305Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The effect of queuing technology on customer experience in physical retail environments
Obermeier, G., Zimmermann, R. & Auinger, A., 2020, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. Nah, F. F-H. & Siau, K. (eds.). Springer, p. 141-157 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 12204 LNCS).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
Who Wants to Use an Augmented Reality Shopping Assistant Application?
Mora, D., Zimmermann, R., Cirqueira, D., Bezbradica, M., Helfert, M., Auinger, A. & Werth, D., 5 Nov 2020, CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications. Holzinger, A., Silva, H. P., Helfert, M. & Constantine, L. (eds.). 1 ed. SciTePress, Vol. 4. p. 309-318 10 p. (CHIRA 2020 - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review
Zimmermann, R., Auinger, A. & Riedl, R., 2019, HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Nah, F. F-H. & Siau, K. (eds.). Springer, p. 82-98 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11588 LNCS).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access2 Citations (Scopus)
Activities
- 1 Oral presentation
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"I thought we were one?" When consumer-brand identification cultivates shame
Wolfgang Jonas Weitzl (Speaker), Robert Zimmermann (Speaker) & Gabriele Obermeier (Speaker)
22 Sep 2021 → 24 Sep 2021Activity: Talk or presentation › Oral presentation