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Dive into the research topics where Robert Zimmermann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Smart Factory Lab
Jodlbauer, H., Wild, N. W., Brunner, M., Niedermayr, D., Wolfartsberger, J., Zimmermann, R. & Zenisek, J.
IGJ Investment for Growth and Jobs 2014 - 2020
01.01.2016 → 31.12.2022
Project: Research Project
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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A., Stüger, A., Obermayr, M., Wetzlinger, W. & Zimmermann, R.
01.01.2018 → 31.12.2021
Project: Research Project
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Developing a conversion rate optimization framework for digital retailers—case study
Zimmermann, R. & Auinger, A., 2022, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
Open Access -
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
Zimmermann, R., Mora, D., Cirqueira, D., Helfert, M., Bezbradica, M., Werth, D., Weitzl, W. J., Riedl, R. & Auinger, A., 2022, (Accepted/In press) In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey
Zimmermann, R., Weitzl, W. & Auinger, A., 2021, In: Procedia Computer Science. 196, p. 52-60 9 p.Research output: Contribution to journal › Conference article › peer-review
Open Access1 Citation (Scopus) -
Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study
Zimmermann, R., Wetzlinger, W., Mayer, M., Obermeier, G. & Auinger, A., 2021, HCI in Business, Government and Organizations - 8th International Conference, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings. Nah, F. F-H. & Siau, K. (eds.). Springer, p. 307-323 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 12783 LNCS).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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I thought we were one? When consumer-brand identification cultivates shame
Weitzl, W. J., Zimmermann, R. & Obermeier, G., 2021, Proceedings of the 2021 EMAC Regional Conference. Warsaw: European Marketing Academy, R2021-104342Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Activities
- 6 Oral presentation
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"I thought we were one?" When consumer-brand identification cultivates shame
Wolfgang Jonas Weitzl (Speaker), Robert Zimmermann (Speaker) & Gabriele Obermeier (Speaker)
22 Sep 2021 → 24 Sep 2021Activity: Talk or presentation › Oral presentation
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Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study
Robert Zimmermann (Speaker)
24 Jul 2021 → 29 Jul 2021Activity: Talk or presentation › Oral presentation
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2021 International Conference on ENTERprise Information Systems, CENTERIS 2021 / ProjMAN 2021 - International Conference on Project MANagement / HCist 2021 and International Conference on Health and Social Care Information Systems and Technologies 2021
Robert Zimmermann (Speaker)
13 Oct 2021 → 15 Oct 2021Activity: Talk or presentation › Oral presentation
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Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach
Robert Zimmermann (Speaker)
9 Mar 2020 → 11 Mar 2020Activity: Talk or presentation › Oral presentation
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Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study
Robert Zimmermann (Speaker)
21 Oct 2020 → 23 Oct 2020Activity: Talk or presentation › Oral presentation