Projects per year
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Interreg Boost4BSO - Boosting CE Business Support Organizations (BSOs) capacities for I4.0 scale up support
Überwimmer, M. (PI), Wiesinger, S. (CoI) & Vorderwinkler, M. (CoI)
01.04.2020 → 31.03.2022
Project: Research Project
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Digitale Touchpoints in B2B
Zehetner, A., Korntner-Kanitz, C. & Vorderwinkler, M., 1 Nov 2025, In: Dental Marketing Magazin. 3/2025, p. 102-104 3 p.Translated title of the contribution :Digital Touchpoints in B2B Research output: Contribution to journal › Article
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Digitale Touchpoints in B2B
Zehetner, A., Korntner-Kanitz, C. & Vorderwinkler, M., 1 Sept 2025, In: Markenartikel Magazin. 9/2025, p. 54-57 4 p.Translated title of the contribution :Digital Touchpoints in B2B Research output: Contribution to journal › Article
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Redefining Touchpoints: Digital Media, Storytelling and Thought Leadership in Industrial Marketing
Zehetner, A., Korntner-Kanitz, C., Vorderwinkler, M. & Khanna, M., 18 Aug 2025, 2025 AMA Summer Academic Conference: Data Revolution: Empowering Humanity. Hamerling, C., Bradford, T. & Pattabhiramaiah, A. (eds.). Chicago: AMA American Marketing Association, Vol. 36. p. 631-642Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
BOOST4BSO: Supporting SME In Industry 4.0 Implementation Actions.
Vaboschek, J., Wiesinger, S., Vorderwinkler, M., Überwimmer, M., Breuer, E. & Alber, G., 2022, Proceedings Cross-Cultural Business Conference 2022. Shaker Verlag, p. 43-48Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Fit for the next crisis: Learnings for Sales from an Austrian Resilience Analysis
Hammer, H. J., Überwimmer, M., Vaboschek, J. & Vorderwinkler, M., 10 Jun 2022.Research output: Contribution to conference › Abstract › peer-review
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21. ASIM Fachtagung: Simulation in Production and Logistics (Event)
Vorderwinkler, M. (Reviewer)
24 Sept 2025 → 26 Sept 2025Activity: Publication peer-review and editorial work › Editorial work
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Cross-Cultural Business Conference 2025, Steyr (Event)
Vorderwinkler, M. (Reviewer)
15 May 2025 → 16 May 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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DigiSpace Customer Workshop: Thriving digitally and using AI in Intercultural Customer Interactions,
Muravjova, V. (Organiser), Závodná, L. S. (Organiser), Überwimmer, M. (Organiser), Kwiatek, P. (Organiser), Vorderwinkler, M. (Organiser) & Hammer, H. J. (Organiser)
16 May 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Cross-Cultural Business Conference 2024 (Event)
Vorderwinkler, M. (Reviewer)
15 May 2024 → 17 May 2024Activity: Publication peer-review and editorial work › Publication Peer-review
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20. ASIM Fachtagung (Event)
Vorderwinkler, M. (Reviewer)
13 Sept 2023 → 15 Sept 2023Activity: Publication peer-review and editorial work › Publication Peer-review