Projects per year
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Dive into the research topics where Margarethe Überwimmer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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AI Catalyst for SMEs - AI Catalyst for SMEs: Promoting innovation through social design thinking labs and a shared knowledge platform
Überwimmer, M. (PI), Muravjova, V. (CoI), Herrera Rivadeneira, M. J. (CoI) & Vorderwinkler, M. (CoI)
Interreg Österreich - Tschechien 2021-2027
01.02.2024 → 31.01.2027
Project: Research Project
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Circular Academy - Circular Academy - online knowledge platform to support the green transformation
Überwimmer, M. (PI), Ehrlinger, D. (CoI), Hammer, H. J. (CoPI), Muravjova, V. (CoI) & Leahu, B. (CoI)
Interreg Bavaria – Austria 2021 to 2027
01.01.2023 → 31.12.2025
Project: Research Project
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Interreg CCCN - Cross-cultural communication network
Überwimmer, M. (PI), Füreder, R. (CoPI) & Hammer, H. J. (CoI)
Interreg - Austria-Czech Republic 2014-2020
01.10.2021 → 31.12.2022
Project: Research Project
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AI SDT-LAB - AI Social Design Thinking Lab
Überwimmer, M. (PI)
Interreg - Austria-Czech Republic 2014-2020
01.09.2021 → 31.12.2022
Project: Research Project
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Interreg Boost4BSO - Boosting CE Business Support Organizations (BSOs) capacities for I4.0 scale up support
Überwimmer, M. (PI), Wiesinger, S. (CoI) & Vorderwinkler, M. (CoI)
01.04.2020 → 31.03.2022
Project: Research Project
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Barriers to the implementation of artificial intelligence in small and medium-sized enterprises: Pilot study
Zavodna, L. S., Überwimmer, M. & Frankus, E., 1 Jan 2024, In: Journal of Economics and Management (Poland). 46, 1, p. 331-352 22 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Towards a Fully Circular Plastics Packaging Industry – Exploring Challenges and Development Potential
Dauti, E., Haderer, C., Mang, S., Überwimmer, M. & Ehrlinger, D., 2024, Proceedings of the European Marketing Association Conference 2024.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Comparison of requirements of graduates entering employment in Vysočina Region and region Upper Austria
Berková, K., Frendlovská,, D., Kuncová, M. K., Füreder, R. & Überwimmer, M., 14 Sept 2023, In: Higher Education, Skills and Work-based Learning. 14, 2, p. 372-385 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Rethinking Marketing and Sales – A New Agenda Forced by Green Transformation
Ehrlinger, D., Überwimmer, M., Hammer, H. J., Mang, S., Casati, L. & Dauti, E., 2023, Cross-Cultural Business Conference 2023. Proceedings. . Shaker Verlag, p. 94-98Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions.
Überwimmer, M., Frankus, E., Casati, L., Stack, S., Kincl, T. & Závodná, L. S., 2023, Marketing and Smart Technologies - Proceedings of ICMarkTech 2022. Reis, J. L., dos Santos, J. P. M., Del Rio Araujo, M. & Reis, L. P. (eds.). Singapore: Springer, Vol. 344. p. 17-34 18 p. (Smart Innovation, Systems and Technologies; vol. 344).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Prizes
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Best Paper Award
Stadlmann, C. (Recipient), Berend, G. (Recipient), Fratrič, A. (Recipient), Szántó, Z. (Recipient), Aufreiter, D. (Recipient), Überwimmer, M. (Recipient) & Mang, S. (Recipient), 2 Dec 2021
Prize
File
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DigiSpace Customer Workshop: Thriving digitally and using AI in Intercultural Customer Interactions,
Muravjova, V. (Organiser), Závodná, L. S. (Organiser), Überwimmer, M. (Organiser), Kwiatek, P. (Organiser), Vorderwinkler, M. (Organiser) & Hammer, H. J. (Organiser)
16 May 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Cross-Cultural Business Conference 2024
Kwiatek, P. (Organiser), Überwimmer, M. (Chair) & Stadlmann, C. (Organiser)
15 May 2024 → 17 May 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Online Knowledge platform as support for the green transformation
Überwimmer, M. (Speaker)
20 Sept 2023Activity: Talk or presentation › Invited talk
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International teams - get interculturally fit!
Überwimmer, M. (Speaker)
20 Sept 2023Activity: Talk or presentation › Invited talk
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The Power of Diversity: How three Universities are changing the face of Global Business Education – transforming from talent diamonds to knowledgeable and interculturally fit brilliants
Überwimmer, M. (Speaker)
17 Sept 2023Activity: Talk or presentation › Invited talk