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Dive into the research topics where Gerald Petz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 4 Finished
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Named Entity Linking
Petz, G., Nedbal, D. & Wetzlinger, W.
01.01.2015 → 31.12.2015
Project: Research Project
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An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract
Weitzl, W. J., Zniva, R., Petz, G. & Pichler, C., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 3-4 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review
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An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries
Weitzl, W. J., Zniva, R., Petz, G. & Pichler, C., 2022, Proceedings of the 2021 Academy of Marketing Science (AMS) Annual Conference. New York: SpringerResearch output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Betrayed by reviewers: Positive consumer responses to unfair negative word-of-mouth
Hutzinger, C., Weitzl, W. J. & Petz, G., 2021, Proceedings of the 2021 EMAC Annual Conference. Madrid: European Marketing Academy, A2021-93682Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Open Access -
Controlling und Kennzahlen in digitalen Geschäftsmodellen
Petz, G. & Eisl, C., 2021, (Accepted/In press) Handbuch der betriebswirtschaftlichen Kennzahlen: Key Performance Indicators für die erfolgreiche Steuerung von Unternehmen. Losbichler, H., Eisl, C. & Engelbrechtsmüller, C. (eds.). 2 ed. Wien, p. 269-290Research output: Chapter in Book/Report/Conference proceedings › Chapter
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Kennzahlen für Websites und digitale Touchpoints
Petz, G. & Greiner, A., 2021, (Accepted/In press) Handbuch der betriebswirtschaftlichen Kennzahlen: Key Performance Indicators für die erfolgreiche Steuerung von Unternehmen. Losbichler, H., Eisl, C. & Engelbrechtsmüller, C. (eds.). 2 ed. Wien: Linde Verlag, p. 291-311Research output: Chapter in Book/Report/Conference proceedings › Chapter
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An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries
Wolfgang Jonas Weitzl (Speaker), Robert Zniva (Speaker), Gerald Petz (Speaker) & Charlotte Pichler (Speaker)
2 Jun 2021 → 4 Jun 2021Activity: Talk or presentation › Oral presentation
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First in Search – How to Optimize Search Results in E-Commerce Web Shops
Gerald Petz (Speaker)
26 Jun 2014Activity: Talk or presentation › Oral presentation
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Opinion Mining on the Web 2.0 - Characteristics of User Generated Content and Their Impacts
Gerald Petz (Speaker)
2 Jul 2013Activity: Talk or presentation › Oral presentation
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Implementation Concept for an Accessible Web CMS
Gerald Petz (Speaker) & Dietmar Nedbal (Speaker)
15 Jul 2010Activity: Talk or presentation › Oral presentation
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Research Project: SCIM 2.0 - Effective Supply Chain Management in value networks using Enterprise 2.0
Gerald Petz (Speaker)
4 Jun 2009Activity: Talk or presentation › Invited talk