Daniela Freudenthaler-Mayrhofer

Dr.

Research Center Steyr

Source: Scopus
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1 Citations
1 h-Index
9 Conference contribution
4 Article
2 Book
1 Commissioned report
More
- 1 Doctoral Thesis

Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z
Brandtner, P. & Freudenthaler-Mayrhofer, D., 2020, Proceedings of the XXXI ISPIM Innovation Conference.
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution
Comparing service, product, and process innovations: insights from the internal supply chain network of a European steel manufacturing firm
Yazdanparast Ardestani, A., Manuj, I., Plasch, M., Gerschberger, M. & Freudenthaler-Mayrhofer, D., 1 Feb 2020, In: International Journal of Innovation Management. 24, 2, 2050018.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Rethinking Innovation Teaching: Die Innovation Week als neues Format, um Innovation realitätsnah und umsetzungsorientiert zu vermitteln
Freudenthaler-Mayrhofer, D., 2019, 7. Tag der Lehre der FH OÖ.
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution
Rethinking Innovation Teaching - The Innovation Week Format
Freudenthaler-Mayrhofer, D., Brandtner, P. & Stark, P., 2019, Proceedings of the XXX ISPIM Innovation Conference. 15 p.
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Corporate Design Thinking: Wie Unternehmen ihre Innovationen gestalten
Freudenthaler-Mayrhofer, D. & Sposato, T., 2017, Springer Verlag.
Research output: Book/Report › Book

5 Oral presentation

Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z
Patrick Brandtner (Speaker) & Daniela Freudenthaler-Mayrhofer (Speaker)
8 Jun 2020
Activity: Talk or presentation › Oral presentation
Taking Responsibility - Co-creating with students
Gerold Wagner (Speaker) & Daniela Freudenthaler-Mayrhofer (Speaker)
18 May 2020
Activity: Talk or presentation › Oral presentation
From Idea to Market
Daniela Freudenthaler-Mayrhofer (Speaker)
8 Apr 2019
Activity: Talk or presentation › Oral presentation
From Idea to Market
Daniela Freudenthaler-Mayrhofer (Speaker)
30 Jan 2019
Activity: Talk or presentation › Oral presentation
Innovation Week
Daniela Freudenthaler-Mayrhofer (Speaker)
7 May 2019
Activity: Talk or presentation › Oral presentation