Personal profile
Research interests
Focus of teaching and research acitvities in the area of Global Sales and Marketing, explicitely in International B2B Marketing with a strong emphasis on digitization, internationalization and branding.
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Collaborations and top research areas from the last five years
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Linked vs. stand-alone – how focused and generic retailers should manage their private label (PL) branding strategy
Schade, M., Kanitz, C., Abraham, E. & Burmann, C., 10 Apr 2026, In: International Review of Retail, Distribution and Consumer Research. p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
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AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
Zehetner, A., Korntner-Kanitz, C. & Stadlmann, C., 2025.Research output: Contribution to conference › Paper › peer-review
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B2B-Influencer-Marketing: Was B2B-Unternehmen vom B2C-Influencer-Marketing lernen können
Korntner-Kanitz, C., Hager, S. & Schade, M., 2025, Digital Economy: Die neuen Spielregeln für Unternehmen. Haas-Kotzegger, U. (ed.). Wiesbaden: Springer Gabler, p. 221-234 14 p.Research output: Chapter in Book/Report/Conference proceedings › Chapter
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Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Klein, K., Piehler, R., Schade, M. & Korntner-Kanitz, C., 2025.Research output: Contribution to conference › Paper › peer-review
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Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age
Kanitz, C., Landershammer, M. & Schade, M., 2025, Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms: International Conference on Research in Advertising (ICORIA), Prague, 2022. p. 67-84 18 p.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
Prizes
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Best Paper Award
Korntner-Kanitz, C. (Recipient), Schade, M. (Recipient), Dulle, M. (Recipient), Wiezorrek, J. (Recipient), Buttgereit, S. (Recipient) & Zehetner, A. (Recipient), 2024
Prize
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Activities
- 5 Membership of network
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Academy of Marketing Science (External organisation)
Korntner-Kanitz, C. (Member)
2023 → …Activity: Membership › Membership of network
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European Advertising Academy (External organisation)
Korntner-Kanitz, C. (Chair)
2022 → …Activity: Membership › Membership of network
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European Marketing Academy (External organisation)
Korntner-Kanitz, C. (Member)
2022 → …Activity: Membership › Membership of network
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American Marketing Association (External organisation)
Korntner-Kanitz, C. (Member)
2022 → …Activity: Membership › Membership of network
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Verband der Hochschullehrer für Betriebswirtschaft e.V. (External organisation)
Korntner-Kanitz, C. (Member)
16 Mar 2021 → …Activity: Membership › Membership of network