Research output per year
Research output per year
Personal profile
Research interests
Focus of teaching and research acitvities in the area of Global Sales and Marketing, explicitely in International B2B Marketing with a strong emphasis on digitization, internationalization and branding.
Fingerprint
Dive into the research topics where Christopher Korntner-Kanitz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing
Korntner-Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J., Buttgereit, S. & Zehetner, A., 2024.Research output: Contribution to conference › Paper › peer-review
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Effects of digital technologies on the role, functions, and interplay of Marketing and Sales departments in technical B2B companies
Zehetner, A. & Korntner-Kanitz, C., 2024.Research output: Contribution to conference › Paper › peer-review
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Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies
Zehetner, A. & Korntner-Kanitz, C., 2024.Research output: Contribution to conference › Paper › peer-review
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Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens
Hollstein, A. S., Schade, M., Kanitz, C. & Burmann, C., 2024, (Accepted/In press) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
Learning from B2C: How to manage Influencer Marketing in B2B
Hager, S., Korntner-Kanitz, C. & Schade, M., 2024.Research output: Contribution to conference › Poster › peer-review
Prizes
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Best Paper Award
Korntner-Kanitz, C. (Recipient), Schade, M. (Recipient), Dulle, M. (Recipient), Wiezorrek, J. (Recipient), Buttgereit, S. (Recipient) & Zehetner, A. (Recipient), 2024
Prize
Activities
- 5 Membership of network
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Academy of Marketing Science (External organisation)
Korntner-Kanitz, C. (Member)
2023 → …Activity: Membership › Membership of network
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American Marketing Association (External organisation)
Korntner-Kanitz, C. (Member)
2022 → …Activity: Membership › Membership of network
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European Advertising Academy (External organisation)
Korntner-Kanitz, C. (Chair)
2022 → …Activity: Membership › Membership of network
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European Marketing Academy (External organisation)
Korntner-Kanitz, C. (Member)
2022 → …Activity: Membership › Membership of network
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Verband der Hochschullehrer für Betriebswirtschaft e.V. (External organisation)
Korntner-Kanitz, C. (Member)
16 Mar 2021 → …Activity: Membership › Membership of network