Research output per year
Research output per year
Personal profile
Research interests
Focus of teaching and research acitvities in the area of Global Sales and Marketing, explicitely in International B2B Marketing with a strong emphasis on digitization, internationalization and branding.
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Dive into the research topics where Christopher Kanitz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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B2B Digital customer experience – How to turn customers into advocates in the machinery construction industry
Kanitz, C. & Landershammer, M., 2022, International Conference on Research in Advertising (ICORIA), Prague, 2022.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Leveraging first party data for customized email marketing
Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S., 2022, International Conference on Research in Advertising (ICORIA), Prague, 2022.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Managing private-label brand architecture for online retailers
Kanitz, C., Schade, M. & Abraham, E., 2022, International Conference on Research in Advertising (ICORIA), Prague, 2022.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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Not even Amazon is always right – How to drive private-label brand architecture decision-making
Kanitz, C., Schade, M. & Abraham, E., 2022, EMAC Annual Conference 2022, Budapest, 2022.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
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The impact of email customization
Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S., 2022, AMA Winter Academic Conference, Las Vegas & virtual, 2022.Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review