Projects per year
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Collaborations and top research areas from the last five years
Projects
- 6 Finished
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QSemIDM - Qualification seminar "Industrial Data Manager"
Stieninger, M. C. (PI), Nedbal, D. (CoI) & Auinger, A. (CoI)
FFG R&D Competences for Industry Qualification seminars
01.12.2020 → 30.11.2021
Project: Research Project
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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A. (PI), Stüger, A. (CoI), Obermayr, M. (CoI) & Zimmermann, R. (CoI)
01.01.2018 → 31.12.2022
Project: Research Project
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Doktoratsprogramm Digital Business International - PhD-Programme Digital Business International
Auinger, A. (PI), Stieninger, M. C. (CoI) & Fischer, T. M. (CoI)
01.08.2015 → 31.12.2019
Project: Research Project
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InnoStrategy 2.0
Auinger, A. (PI), Brandtner, P. (CoI) & Fischer, T. M. (CoI)
01.09.2013 → 31.08.2016
Project: Research Project
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InnoFront 2.0
Auinger, A. (PI), Gaubinger, K. (CoPI), Brandtner, P. (CoI) & Fischer, T. M. (CoI)
01.10.2011 → 30.09.2013
Project: Research Project
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Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping
Grassauer, F. & Auinger, A., 1 Jun 2024, p. 46-65. 20 p.Research output: Contribution to conference › Paper › peer-review
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Design Principles of a Mixed-Reality Shopping Assistant System in Omnichannel Retail
Jain, S., Obermeier, G., Auinger, A., Werth, D. & Kiss, G., Feb 2023, In: Applied Sciences (Switzerland). 13, 3, p. 1-23 23 p., 1384.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
Zimmermann, R., Mora, D., Cirqueira, D., Helfert, M., Bezbradica, M., Werth, D., Weitzl, W. J., Riedl, R. & Auinger, A., 21 Mar 2023, In: Journal of Research in Interactive Marketing. 17, 2, p. 273-298 26 p.Research output: Contribution to journal › Article › peer-review
Open Access36 Citations (Scopus) -
On the Role of User Interface Elements in the Hotel Booking Intention: Analyzing a Gap in State-of-The-Art Research
Eibl, S. & Auinger, A., 25 Jul 2023, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Proceedings: HCII 2023: HCI in Business, Government and Organizations. Nah, F. & Siau, K. (eds.). Volume 14038 ed. Cham: Springer, Vol. LNCS Lecture Notes in Computer Science. p. 170-189 20 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 14038 LNCS).Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review
1 Citation (Scopus) -
Developing a conversion rate optimization framework for digital retailers—case study
Zimmermann, R. & Auinger, A., Feb 2022, In: Journal of Marketing Analytics. 11, 2, p. 233-243 11 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus)
Prizes
Activities
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Digital Days 2023 - OÖN
Auinger, A. (Participant)
27 Sept 2023 → 28 Sept 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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HCI International 2023
Auinger, A. (Participant)
23 Jul 2023 → 28 Jul 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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6th International Digital Business Research Day 2023
Auinger, A. (Participant)
10 May 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Digital Business Summit
Auinger, A. (Participant)
26 Apr 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...