Types of Electronic Word-of-Mouth and their Impact on Consumer Attitudes

Robert Zniva (Speaker)
Weitzl, W. J. (Speaker)
Julian Müller (Speaker)
Andrea Schneider (Speaker)

Research Center Steyr

Activity: Talk or presentation › Oral presentation

Period	25 Jun 2020
Event title	2020 Digital Marketing & eCommerce Conference (DMeC)
Event type	Conference
Location	OnlineShow on map
Degree of Recognition	International

Related content

Research output
Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review