The two shades of shame: The differentiating roles of episodic shame and brand shame following service failures

Weitzl, W. J. (Speaker), Milena Micesvki (Speaker)

Activity: Talk or presentationOral presentation

Period19 Feb 202121 Feb 2021
Event title2021 AMA Winter Marketing Educators Conference: null
Event typeConference
LocationVirtuell
Degree of RecognitionInternational