The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies

Activity: Talk or presentationOral presentation

Period3 Sep 20184 Sep 2018
Event title4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)
Event typeConference
LocationCalabria, ItalyShow on map
Degree of RecognitionInternational