The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies

Weitzl, W. J. (Speaker), Clemens Hutzinger (Speaker)

Activity: Talk or presentationOral presentation

Period3 Sep 20184 Sep 2018
Event title4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): null
Event typeConference
LocationCalabria, Italy
Degree of RecognitionInternational