Shame is a brand eating emotion: Negative effects of consumer-brand identification in the aftermaths of brand failures

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• Research output

• I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

  Research output: Contribution to journal › Article › peer-review

• Shame is a Brand-Eating Emotion: Negative Effects of Consumer-Brand Identification in the Aftermaths of Brand Failures

  Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review