Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells

Weitzl, W. J. (Speaker), Sabine Einwiller (Speaker)

Activity: Talk or presentationOral presentation

Period5 May 2017
Event title22nd International Conference on Corporate and Marketing Communications: null
Event typeConference
LocationSaragossa, Spain
Degree of RecognitionInternational