In recent years, mobile gaming has been believed to be the next hype after the great success of the short messaging service in Europe. Especially location based games (LBGs) were said to be the next breakthrough for mobile gaming, as those games exploit the location of the players during the game flow. Although those kinds of mobile games are able to offer a new and exciting experience, not many LBGs have yet entered the market. According to this fact, the authors believe that revenues created from this type of mobile applications only make up a minor part of the whole mobile games market, which is assumed to hit 7 billions or 10 billions USD in 2009. The reason for the small market share of LBGs is that several additional aspects that have to be considered, adding to the large amount of restrictions already present for conventional mobile games. This makes it even more challenging to successfully market LBGs.