Perceptions of content marketing – An exploratory study

  • Sabine Einwiller (Speaker)
  • Weitzl, W. J. (Speaker)
  • Lina Stürmer (Speaker)

Activity: Talk or presentationOral presentation

Period27 Nov 201929 Nov 2019
Event titleConference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division
Event typeConference
LocationWien, AustriaShow on map
Degree of RecognitionInternational