“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence

Weitzl, W. J. (Speaker), Elisabeth Wolfsteiner (Speaker), Sabine Einwiller (Speaker), Udo Wagner (Speaker)

Activity: Talk or presentationOral presentation

Period22 Jul 2016
Event title2016 Globarl Marketing Conference (GMC): null
Event typeConference
LocationHong Kong, China
Degree of RecognitionInternational