“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence

  • Weitzl, W. J. (Speaker)
  • Elisabeth Wolfsteiner (Speaker)
  • Sabine Einwiller (Speaker)
  • Udo Wagner (Speaker)

Activity: Talk or presentationOral presentation

Period22 Jul 2016
Event title2016 Globarl Marketing Conference (GMC)
Event typeConference
LocationHong Kong, ChinaShow on map
Degree of RecognitionInternational