Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study

Activity: Talk or presentationOral presentation

Period21 Oct 202023 Oct 2020
Event title2020 International Conference on ENTERprise Information Systems - International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2020
Event typeConference
LocationVilamoura, PortugalShow on map
Degree of RecognitionInternational