Activity: Talk or presentation › Oral presentation
The struggle for finding good employees, but also great students is in full swing (Fink 2018, Hildebrandt et al. 2015). A new generation (the Generation Z or ‘Gen Z’) is growing up, and will be present on the student and labor markets in a very short time (Chillakuri and Mahanandia 2018).
These people have been raised under completely different (technological, economic, and social) conditions and have different expectations of their future (Nguyen 2016). Companies (and universities) need to understand what these young people consider as fundamental in order to apply for a university or company (Ng and Parry 2016).
We shall study the criteria which might distinguish an ‘attractive from an average university and/or job’ in the eyes of a Gen Z representative.