It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

Weitzl, W. J. (Speaker), Robert Zniva (Speaker), Ardion Beldad (Speaker)

Activity: Talk or presentationOral presentation

Period26 Feb 201628 Feb 2016
Event title2016 AMA Winter Marketing Educators Conference: null
Event typeConference
LocationLas Vegas, United States
Degree of RecognitionInternational