It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

  • Weitzl, W. J. (Speaker)
  • Robert Zniva (Speaker)
  • Ardion Beldad (Speaker)

Activity: Talk or presentationOral presentation

Period26 Feb 201628 Feb 2016
Event title2016 AMA Winter Marketing Educators Conference
Event typeConference
LocationLas Vegas, United StatesShow on map
Degree of RecognitionInternational