"I thought we were one?" When consumer-brand identification cultivates shame

Weitzl, W. J. (Speaker)
Zimmermann, R. (Speaker)
Gabriele Obermeier (Speaker)

Activity: Talk or presentation › Oral presentation

Period	22 Sept 2021 → 24 Sept 2021
Event title	2021 EMAC Regional Conference
Event type	Conference
Location	Warsaw, PolandShow on map
Degree of Recognition	International

Related content

Research output
I thought we were one? When consumer-brand identification cultivates shame
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review