How can firms stop negative word-of-mouth? A typology of online complainants

  • Weitzl, W. J. (Speaker)
  • Clemens Hutzinger (Speaker)
  • Sabine Einwiller (Speaker)

Activity: Talk or presentation › Oral presentation

Period9 Jul 2019 → 11 Jul 2019
Event title2019 Academy of Marketinc Science (AMS) World Marketing Congress (AMSWMC22)
Event typeConference
LocationEdinburgh, United KingdomShow on map

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