How can firms stop negative word-of-mouth? A typology of online complainants

Weitzl, W. J. (Speaker), Clemens Hutzinger (Speaker), Sabine Einwiller (Speaker)

Activity: Talk or presentationOral presentation

Period9 Jul 201911 Jul 2019
Event title2019 Academy of Marketinc Science (AMS) World Marketing Congress (AMSWMC22): null
Event typeConference
LocationEdinburgh, United Kingdom