hen Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Weitzl, W. J. (Speaker), Elisabeth Wolfsteiner (Speaker), Sabine Einwiller (Speaker), Udo Wagner (Speaker)

Activity: Talk or presentationOral presentation

Period27 Oct 201630 Oct 2016
Event titleACR Association for Consumer Research Conference 2016: null
Event typeConference
LocationBerlin, Germany
Degree of RecognitionInternational