hen Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

  • Weitzl, W. J. (Speaker)
  • Elisabeth Wolfsteiner (Speaker)
  • Sabine Einwiller (Speaker)
  • Udo Wagner (Speaker)

Activity: Talk or presentationOral presentation

Period27 Oct 201630 Oct 2016
Event titleACR Association for Consumer Research Conference 2016
Event typeConference
LocationBerlin, GermanyShow on map
Degree of RecognitionInternational