Consumers’ Perceptions and Reactions to Content Marketing

Sabine Einwiller (Speaker)
Weitzl, W. J. (Speaker)
Lina Stürmer (Speaker)
Dan Laufer (Speaker)

Research Center Steyr

Activity: Talk or presentation › Oral presentation

Period	2 Dec 2019
Event title	ANZMAC 2019
Event type	Conference
Location	Wellington, New ZealandShow on map
Degree of Recognition	International

Related content

Research output
Consumers’ Perceptions and Reactions to Content Marketing
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review