Exploring the Impact of Agile Innovation Management on Controlling Systems in VUCA Context

Abstract

This research aimed to expand the Hybrid Innovation and Product Management (HIP) model towards the controlling/ management accounting direction. The research conducted two phases of research, secondary research and primary research. In the secondary research, the key factors of integrating HIP model with the controlling system were identified. The factors are adoption of agile practices, adoption of effective KPIs, the extent of digital transformation, cross-functional collaboration, leadership support, cultural fit, continuous learning and improvement. The primary research was conducted via semi-structured interviews. The conclusions of the secondary research played a vital role in designing the questions of the interviews. The interviewees were chosen to cover diverse perspectives within the HIP model, encompassing innovation management, product management, and management accounting/ controlling. Interviews were transcribed, processed, and analysed, with detailed discussion presented in chapter 3. The discussion played a pivotal role in answering the research questions. Additionally, a hypothetical model for integrating the HIP model with controlling system was developed and is included in the appendix, intended to lay the groundwork for future research.

Datum der Bewilligung	2024
Originalsprache	Englisch
Betreuer/-in	Sandra Mühlböck (Betreuer*in)