Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

Wolfgang Jonas Weitzl; Clemens Hutzinger

Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

Wolfgang Jonas Weitzl, Clemens Hutzinger

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch (Amerika)
Titel	Proceedings of the 2023 AMA Winter Academic Conference
Untertitel	Marketing During Times of Change
Redakteure/-innen	Nita Umashankar, Monika Lisjak
Erscheinungsort	Nashville, TN
Herausgeber (Verlag)	American Marketing Association
Seiten	599
Seitenumfang	1
Band	34
ISBN (elektronisch)	978-0-87757-015-8
ISBN (Print)	978-0-87757-015-8
Publikationsstatus	Veröffentlicht - 2023
Veranstaltung	2023 AMA Winter Academic Conference - Nashville, USA/Vereinigte Staaten Dauer: 9 Feb. 2023 → 12 Feb. 2023

Konferenz

Konferenz	2023 AMA Winter Academic Conference
Land/Gebiet	USA/Vereinigte Staaten
Zeitraum	09.02.2023 → 12.02.2023

Schlagwörter

Consumer-brand identification
Brand shame
Service failure
Favorite brand
Brand
Brand management
Loyalty
Relationship marketing
Anger
Dissatisfaction
Revenge
Retaliation
NWOM
Negative word-of-mouth

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Zitieren

@inproceedings{519e24a2d9cc4d1098d2b393596c4a43,

title = "Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand",

keywords = "Consumer-brand identification, Brand shame, Service failure, Favorite brand, Brand, Brand management, Loyalty, Relationship marketing, Anger, Dissatisfaction, Revenge, Retaliation, NWOM, Negative word-of-mouth",

author = "Weitzl, {Wolfgang Jonas} and Clemens Hutzinger",

year = "2023",

language = "Englisch (Amerika)",

isbn = "978-0-87757-015-8",

volume = "34",

pages = "599",

editor = "Nita Umashankar and Monika Lisjak",

booktitle = "Proceedings of the 2023 AMA Winter Academic Conference",

publisher = "American Marketing Association",

address = "USA/Vereinigte Staaten",

note = "2023 AMA Winter Academic Conference ; Conference date: 09-02-2023 Through 12-02-2023",

}

Weitzl, WJ & Hutzinger, C 2023, Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand. in N Umashankar & M Lisjak (Hrsg.), Proceedings of the 2023 AMA Winter Academic Conference: Marketing During Times of Change. Bd. 34, American Marketing Association, Nashville, TN, S. 599, 2023 AMA Winter Academic Conference, Tennessee, USA/Vereinigte Staaten, 09.02.2023.

Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens.
Proceedings of the 2023 AMA Winter Academic Conference: Marketing During Times of Change. Hrsg. / Nita Umashankar; Monika Lisjak. Band 34 Nashville, TN: American Marketing Association, 2023. S. 599.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

TY - GEN

T1 - Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

PY - 2023

Y1 - 2023

KW - Consumer-brand identification

KW - Brand shame

KW - Service failure

KW - Favorite brand

KW - Brand

KW - Brand management

KW - Loyalty

KW - Relationship marketing

KW - Anger

KW - Dissatisfaction

KW - Revenge

KW - Retaliation

KW - NWOM

KW - Negative word-of-mouth

M3 - Konferenzbeitrag

SN - 978-0-87757-015-8

VL - 34

SP - 599

BT - Proceedings of the 2023 AMA Winter Academic Conference

A2 - Umashankar, Nita

A2 - Lisjak, Monika

PB - American Marketing Association

CY - Nashville, TN

T2 - 2023 AMA Winter Academic Conference

Y2 - 9 February 2023 through 12 February 2023

ER -