When Function Meets Emotion, Change Can Happen: Societal Value Propositions and Disruptive Potential in FinTechs

Othmar M. Lehner, Romina Simlinger

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

Abstract

Despite significant interest in value proposi-tions as central drivers in digital service innova-tion, the literature so far provides limited insights from a societal perspective to better understand the formation of a disruptive potential based on proposed values. Accordingly, research on FinTechs as exemplary providers of digital service innovations has mainly addressed functional as-pects of value propositions so far. This paper thus sets out to gain insights into the interplay and overall role of value propositions as potential ante-cedents and change catalysts in the formation of the often-promised disruptive potential of FinTechs. In an inductive theory-building ap-proach the authors first examine how societal val-ue propositions transcend individual functional and emotional ones and conclude with a concep-tual model of the how the former can build up the disruptive potential of FinTechs.
OriginalspracheEnglisch
TitelProceedings Hawaii International Conference of Systems Science
DOIs
PublikationsstatusVeröffentlicht - 2019
Veranstaltung52th Hawaii International Conference on System Sciences - Hawaii, USA/Vereinigte Staaten
Dauer: 8 Jän 201911 Jän 2019

Konferenz

Konferenz52th Hawaii International Conference on System Sciences
Land/GebietUSA/Vereinigte Staaten
OrtHawaii
Zeitraum08.01.201911.01.2019

Schlagwörter

  • value propositions
  • FinTechs

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