When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

Wolfgang Jonas Weitzl, Clemens Hutzinger, Pascal B. Güntürkün, Sabine Einwiller

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 10th AMA SERVSIG Conference
Herausgeber (Verlag)	American Marketing Association
Publikationsstatus	Veröffentlicht - 2018
Extern publiziert	Ja
Veranstaltung	10th SERVSIG Conference 2018 - Paris, Frankreich Dauer: 14 Juni 2018 → 16 Juni 2018

When consumer love strikes back: The effects of online complaint handling and relationship strength on customer revenge
Weitzl, W. J. (Redner*in), Hutzinger, C. (Redner*in), Güntürkün, P. B. (Redner*in) & Einwiller, S. (Redner*in)
18 Juni 2018
Aktivität: Gespräch oder Vortrag › Vortrag

Zitieren

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title = "When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger and G{\"u}nt{\"u}rk{\"u}n, \{Pascal B.\} and Sabine Einwiller",

year = "2018",

language = "English",

booktitle = "Proceedings of the 10th AMA SERVSIG Conference",

publisher = "American Marketing Association",

address = "United States",

note = "10th SERVSIG Conference 2018 ; Conference date: 14-06-2018 Through 16-06-2018",

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T1 - When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

AU - Güntürkün, Pascal B.

AU - Einwiller, Sabine

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 10th AMA SERVSIG Conference

PB - American Marketing Association

T2 - 10th SERVSIG Conference 2018

Y2 - 14 June 2018 through 16 June 2018

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