Users’ reactions to website designs: A neuroimaging study based on evolutionary psychology with a focus on color and button shape

Keyphrases

• Website Design 100%
• Neuroimaging Studies 100%
• User Reactions 100%
• Button Shape 100%
• Medial Prefrontal Cortex (mPFC) 66%
• Deactivation 66%
• Dorsolateral Prefrontal Cortex (DLPFC) 33%
• User Preference 33%
• Design Decisions 33%
• Arousal 33%
• User Behavior 33%
• Positive Attitude 33%
• Visual Stimuli 33%
• Neuroimaging 33%
• Dorsomedial PFC 33%
• Website Elements 33%
• Left Dorsolateral Prefrontal Cortex 33%
• Neural Mechanisms 33%
• Functional Near-infrared Spectroscopy (fNIRS) 33%
• Rounded Shape 33%
• Color Use 33%
• Psychological Relief 33%
• E-commerce Website 33%

Psychology

• Dorsolateral Prefrontal Cortex 100%
• Neuroimaging Study 100%
• Self-Report 50%
• Neuroimaging 50%
• Arousal 50%