TY - GEN
T1 - Usage of Semantic Web in Austrian Regional Tourism Organizations
AU - Lohvynenko, Christina
AU - Nedbal, Dietmar
PY - 2019
Y1 - 2019
N2 - Tourism is one of the most important economic sectors in Austria. Given the high internationality degree of Austrian visitors, the websites of regional tourism organizations (RTOs) are an essential source of information. A state-of-the-art tourism website should include semantic markup for touristic topics so that search engines and other intelligent software applications can access and understand the presented data. This paper empirically studies the usage of Semantic Web formats, ontologies and topics relevant for tourism on the websites of all 137 Austrian RTOs. Results show that 59% of the RTOs use semantic markup. Most regions adhere to the recommendations of leading search engines utilizing ontologies such as Schema.org and the formats Microdata and JSON-LD. While most semantic markup incorporates basic information (e.g. navigation, addresses, corporate data), only few Austrian RTOs annotate touristic relevant topics that would contribute to unlock the full potential of the Semantic Web such as regional events, accommodations, blog posts, images or social media.
AB - Tourism is one of the most important economic sectors in Austria. Given the high internationality degree of Austrian visitors, the websites of regional tourism organizations (RTOs) are an essential source of information. A state-of-the-art tourism website should include semantic markup for touristic topics so that search engines and other intelligent software applications can access and understand the presented data. This paper empirically studies the usage of Semantic Web formats, ontologies and topics relevant for tourism on the websites of all 137 Austrian RTOs. Results show that 59% of the RTOs use semantic markup. Most regions adhere to the recommendations of leading search engines utilizing ontologies such as Schema.org and the formats Microdata and JSON-LD. While most semantic markup incorporates basic information (e.g. navigation, addresses, corporate data), only few Austrian RTOs annotate touristic relevant topics that would contribute to unlock the full potential of the Semantic Web such as regional events, accommodations, blog posts, images or social media.
KW - Semantic Web
KW - Regional tourism organizations
KW - Survey
KW - Austria
KW - Semantic Web
KW - Regional tourism organizations
KW - Survey
KW - Austria
UR - http://www.scopus.com/inward/record.url?scp=85076230843&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-33220-4_1
DO - 10.1007/978-3-030-33220-4_1
M3 - Conference contribution
SN - 978-3-030-33219-8
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 3
EP - 18
BT - Semantic Systems. The Power of AI and Knowledge Graphs - 15th International Conference, SEMANTiCS 2019 Proceedings
A2 - Acosta, Maribel
A2 - Sure-Vetter, York
A2 - Cudré-Mauroux, Philippe
A2 - Maleshkova, Maria
A2 - Pellegrini, Tassilo
A2 - Sack, Harald
PB - Springer
T2 - SEMANTiCS: International Conference on Semantic Systems
Y2 - 9 September 2019 through 12 September 2019
ER -