Abstract
Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.
| Originalsprache | Englisch |
|---|---|
| Seiten (von - bis) | 58-59 |
| Fachzeitschrift | Marketing Science & Inspiration |
| Jahrgang | 9 |
| Ausgabenummer | 4 |
| Publikationsstatus | Veröffentlicht - Dez. 2014 |
Schlagwörter
- Advertising
- marketing communications
- TV
- media