Trusting Humans and Avatars: Behavioral and Neural Evidence

René Riedl, Peter N. C. Mohr, Peter Kenning, Fred D. Davis, Hauke R. Heekeren

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

32 Zitate (Scopus)

Abstract

Over the past decade, information technology has dramatically changed the context in which economic transactions take place. Increasingly, transactions are computer-mediated, so that, relative to human¬human interactions, human-computer interactions are gaining in relevance. Computer-mediated transactions, and in particular those related to the Internet, increase perceptions of uncertainty. Therefore, trust becomes a crucial factor in the reduction of these perceptions. To investigate this important construct, we studied individual trust behavior and the underlying brain mechanisms through a multi-round trust game. Participants acted in the role of an investor, playing against both humans and avatars. The behavioral results show that participants trusted avatars to a similar degree as they trusted humans. Participants also revealed similarity in learning an interaction partner's trustworthiness, independent of whether the partner was human or avatar. However, the neuroimaging findings revealed differential responses within the brain network that is associated with theory of mind (mentalizing) depending on the interaction partner. Based on these results, the major conclusion of our study is that, in a situation of a computer with human-like characteristics (avatar), trust behavior in human-computer interaction resembles that of human-human interaction. On a deeper neurobiological level, our study reveals that thinking about an interaction partner's trustworthiness activates the mentalizing network more strongly if the trustee is a human rather than an avatar. We discuss implications of these findings for future research.

OriginalspracheEnglisch
TitelInternational Conference on Information Systems 2011, ICIS 2011
Herausgeber (Verlag)Association for Information Systems (AIS)
Seiten1757-1779
Seitenumfang23
ISBN (Print)9781618394729
PublikationsstatusVeröffentlicht - 2011
Veranstaltung32nd International Conference on Information Systems (ICIS) - Shanghai, China, China
Dauer: 4 Dez. 20117 Dez. 2011

Publikationsreihe

NameInternational Conference on Information Systems 2011, ICIS 2011
Band2

Konferenz

Konferenz32nd International Conference on Information Systems (ICIS)
Land/GebietChina
OrtShanghai, China
Zeitraum04.12.201107.12.2011

Fingerprint

Untersuchen Sie die Forschungsthemen von „Trusting Humans and Avatars: Behavioral and Neural Evidence“. Zusammen bilden sie einen einzigartigen Fingerprint.

Zitieren