Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 2015 ANZMAC Main Conference
Herausgeber (Verlag)	Australian and New Zealand Marketing Academy
Seiten	808-808
Seitenumfang	1
Publikationsstatus	Veröffentlicht - 2015
Extern publiziert	Ja
Veranstaltung	ANZMAC 2015 - Sydney, Australien Dauer: 30 Nov. 2015 → 2 Dez. 2015

Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence
Weitzl, W. J. (Redner*in), Zniva, R. (Redner*in) & Beldad, A. (Redner*in)
30 Nov. 2015 → 2 Dez. 2015
Aktivität: Gespräch oder Vortrag › Vortrag

Zitieren

@inproceedings{fc39cc524b2a481b99242f946c531e1f,

title = "Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva and Ardion Beldad",

year = "2015",

language = "English",

pages = "808--808",

booktitle = "Proceedings of the 2015 ANZMAC Main Conference",

publisher = "Australian and New Zealand Marketing Academy",

note = "ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

}

TY - GEN

T1 - Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

AU - Beldad, Ardion

PY - 2015

Y1 - 2015

M3 - Conference contribution

SP - 808

EP - 808

BT - Proceedings of the 2015 ANZMAC Main Conference

PB - Australian and New Zealand Marketing Academy

T2 - ANZMAC 2015

Y2 - 30 November 2015 through 2 December 2015

ER -