Transformation of marketing and sales roles in B2B companies: Implications for higher education

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Education and new developments 2024
Untertitel	Proceedings of the 2024 END Conference
Erscheinungsort	Lisbon, Portugal
Herausgeber (Verlag)	World Institute for Advanced Research and Science (WIARS)
Seiten	61-65
Band	2
ISBN (elektronisch)	2184-1489
ISBN (Print)	978-989-35728-0-1
Publikationsstatus	Veröffentlicht - 15 Juni 2024

Zitieren

@inproceedings{5916e2df242c4b0b99fc4d553193ddde,

title = "Transformation of marketing and sales roles in B2B companies: Implications for higher education",

author = "Andreas Zehetner and Daniela Zehetner",

year = "2024",

month = jun,

day = "15",

language = "English",

isbn = "978-989-35728-0-1",

volume = "2",

pages = "61--65",

booktitle = "Education and new developments 2024",

publisher = "World Institute for Advanced Research and Science (WIARS)",

}

Transformation of marketing and sales roles in B2B companies: Implications for higher education. / Zehetner, Andreas; Zehetner, Daniela.
Education and new developments 2024: Proceedings of the 2024 END Conference. Band 2 Lisbon, Portugal: World Institute for Advanced Research and Science (WIARS), 2024. S. 61-65.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

TY - GEN

T1 - Transformation of marketing and sales roles in B2B companies: Implications for higher education

AU - Zehetner, Andreas

AU - Zehetner, Daniela

PY - 2024/6/15

Y1 - 2024/6/15

M3 - Conference contribution

SN - 978-989-35728-0-1

VL - 2

SP - 61

EP - 65

BT - Education and new developments 2024

PB - World Institute for Advanced Research and Science (WIARS)

CY - Lisbon, Portugal

ER -