To link or not to link - Which type of retailer brand should use a linked PL branding strategy?

Franziska Frese, Michael Schade, Christopher Korntner-Kanitz, Christoph Burmann, Eike Abraham

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	EMAC Annual Conference 2023 – University of Southern Denmark
Publikationsstatus	Veröffentlicht - 24 Mai 2023

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@inproceedings{f02ea542c933421594a7a45cca728002,

title = "To link or not to link - Which type of retailer brand should use a linked PL branding strategy?",

author = "Franziska Frese and Michael Schade and Christopher Korntner-Kanitz and Christoph Burmann and Eike Abraham",

year = "2023",

month = may,

day = "24",

language = "English",

booktitle = "EMAC Annual Conference 2023 – University of Southern Denmark",

}