Thing Big: How Big Data Transforms Marketing

Pavel Strach

Thing Big: How Big Data Transforms Marketing

Pavel Strach

Research Center Steyr

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Abstract

The paper deals with future challenges of big data for marketers - scientists and practitioners alike.

Originalsprache	Englisch
Seiten (von - bis)	49-50
Fachzeitschrift	Marketing Science & Inspiration
Jahrgang	10
Ausgabenummer	2
Publikationsstatus	Veröffentlicht - Juni 2015

Schlagwörter

Big data
marketing analysis
data analysis
marketing

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KW - marketing analysis

KW - data analysis

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Thing Big: How Big Data Transforms Marketing

Abstract

Schlagwörter

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