The purchaser's perceived risks in different economic situatins: implications for B2B marketing management

Keyphrases

• Business Field 33%
• Business-to-business 33%
• Economic Boom 33%
• Economic Circumstances 33%
• Economic Situation 33%
• Marketing Activities 33%
• Marketing Management 100%
• Organizational Buying Behavior 66%
• Purchasing Manager 33%
• Risk Perception 100%

Social Sciences

• Authors 33%
• Buying Behavior 33%
• Crisis 33%
• Marketing Management 100%
• Perceived Risk 100%
• Purchasing 33%